Data Protection and Privacy Policy


This is our data protection and privacy policy that explains who we are, how we process your personal data and what rights you have and how to get in touch with us if you need to.


We are Adam Gill Projects Ltd and Trade As Wilding. Our contact and other details are set out at the end of this policy.  We are the controller in relation to the personal data processed in accordance with this policy (except where this policy explains otherwise).  

We offer insight and strategy to our clients who want to find out about customers more in-depth and we operate a website at 

This privacy policy covers use of our website and our business generally.


We collect and process personal data as follows:

If you are a customer of ours (or you work for a customer of ours) or if you have registered to join our mailing list

We may collect your individual contact information to enable us to communicate with you in relation to the provision of products by us (for example, in order to provide the relevant products) or to send you our Newsletter, and may collect other personal information relating to you that you give us in the course of communicating with us or of our providing the products concerned (for example, if you are buying our products personally, your credit card, bank account or other financial details and your address for delivery).  We will use this information as appropriate to sell and supply you with our products and/or to send you our Newsletter or other information about our products.

If you browse any of our websites

We may collect information on your visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive.  We may keep a record of the content on our website that you have clicked on and use that information to send you communications (if you have signed up to receive our newsletter) or to target advertising on our website to you that is relevant to your interests and which we have identified based on content you have looked at. 

If we wish to send you advertising, marketing or promotional material

We may collect your individual contact details (such as your email address, your user ID on social media, or your postal address) in order to send you direct marketing material in order to advertise, market or promote our goods and services (this will be subject to your prior consent where appropriate, for example when you sign up to receive our newsletter).  We may combine this with other information we obtain about the things you are interested in and that are relevant to the products provided by us (for example, when you buy something from us or browse our website and view particular content, or if you tell us what you like) in order to help us ensure that the material that we send you is relevant to what you are interested in. 

If you provide products or services (or you work for someone who supplies products or services) to us.

We may collect your individual contact information to enable us or other suppliers of ours to communicate with you in relation to the provision of products or services by you or the person that you work for (for example, in relation to the management and administration of the provision of the relevant goods or services) and other personal information relating to you to in the course of provision of the products or services concerned.  Where you are providing the products or services personally, this may include, for example, your bank account or other financial details. We will also collect any other information relating to you that is included in any communications between us and you or anyone you work with in the course of provision of the products or services.

If we are assessing your suitability or ability to provide products or services to us

We may collect relevant personal information relating to you to the extent necessary to enable that assessment to take place – for example, if we need to assess or confirm your age, your right to work in the UK, your skills and previous experience, your qualifications or whether there is anything that would adversely affect your suitability or ability to provide the products or services concerned.  This will be explained to you in more detail at the time we collect the personal data and, where appropriate, will be subject to your prior consent.

If you apply for a position with us

We may collect personal information in relation to you in connection with any application by you for a position with us.  In that case, we will explain in more detail at the time how and for what purposes we intend to process the relevant personal information.

If you participate in a research project with us

We will only collect the necessary minimum data we require to fulfil the research project you have given consent to participate in. For example, we endeavour to anonymise data collected where feasible and we are able to do so, dependent on the requirements of the research project.

Any participation in research projects with us will be subject to full and informed consent to be obtained from participants. We will be transparent about any third parties, clients or partners involved in the research project to participants.

Participants have the opportunity to opt in and out of elements of the research where feasible and we are able to do so, dependent on the requirements of the research project.

We only store research project data for a maximum of 3-6 months after the project is completed where feasible and we are able to do so, dependent on the requirements of the research project, and participants are informed of the length of time before consent to participate is obtained.

We only use research participants data for the research project specified to them when obtaining consent for them to participate.

Participants are given full and transparent detail on the purpose of the research, and what data is used for when they are asked for consent to participate in projects.  We will disclose the client who commissioned us to conduct research for them where feasible and we are able to do so, dependent on the requirements of the research project.



We normally process personal data only in the UK or elsewhere in the EU.

We keep our newsletter database on MailChimp. MailChimp is certified to the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework. If we ever need to create a backup of the database, it will be encrypted and stored on cloud servers hosted within the EU.



All personal data processed by us is stored securely (the level of security being appropriate to the nature of the data concerned and the other relevant circumstances).

Unfortunately, the transmission of information via the internet is not completely secure.  Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website and any transmission is at your own risk.  Once we have received your information, we will use appropriate procedures and security features to try to prevent unauthorised access.



We may where appropriate share your personal data with:

·       Appropriate third parties including:

o   our business partners, customers, suppliers and sub-contractors for the performance of any contract we enter into or other dealings we have in the normal course of business with you or the person that you work for;

o   our auditors, legal advisors and other professional advisors or service providers;

o   credit or other similar reference agencies for the purpose of assessing your suitability or ability where this is in the context of us entering (or proposing to enter) into a contract with you or the person that you work for.

·       In relation to information obtained via our website:

o   our advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.  We do not disclose information about identifiable individuals to our advertisers, but we will provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience and subject to the cookie section of this policy;

o   analytics and search engine providers that assist us in the improvement and optimisation of our site and subject to the cookie section of this policy.


We may disclose your personal data to third parties:

·       In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets subject to the terms of this privacy policy.

·       If we or substantially all of our assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

·       If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of supply and other agreements with you or the person that you work for; or to protect the rights, property, or safety of our business or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection, or credit risk reduction.



The legal basis on which we process your personal data is as follows:

·       Where it is necessary to obtain your prior consent to processing in order for us to be allowed to do it, we will obtain and rely on your consent in relation to the processing concerned (in relation to any processing we are carrying out with your consent, see below for how to withdraw your consent).

·       Otherwise, we will process your personal data where the processing is necessary:

o   for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into such a contract;

o   for compliance with a legal obligation to which we are a subject; or

o   for the purposes of the legitimate interests pursued by us or another person, provided that this will only be in circumstances in which those legitimate interests are not overridden by your interests or fundamental rights and freedoms which require protection of personal data.


We process personal data only for so long as is necessary for the purpose(s) for which it was originally collected, after which it will be deleted or archived except to the extent that it is necessary for us to continue to process it for the purpose of compliance with legal obligations to which we are subject or for another legitimate and lawful purpose.

Research data is only stored for no longer than 3-6 months upon completion of the project.


You have the following rights in relation to personal data relating to you that we process:

  •  You may request access to the personal data concerned.

  • You may request that incorrect personal data that we are processing be rectified.

  • In certain circumstances (normally where it is no longer necessary for us to continue to process it), you may be entitled to request that we erase the personal data concerned.

  • Where we are processing your personal data for marketing purposes or otherwise based on our legitimate interests, you may in certain circumstances have a right to object to that processing.

  • Where we are processing personal data relating to you on the basis of your prior consent to that processing (such as in relation to marketing by email), you may withdraw your consent, after which we shall stop the processing concerned.

To exercise any of your rights (including withdrawing relevant consents or obtaining access to your personal data), you should contact us as set out below.

If you have a complaint about any processing of your personal data being conducted by us, you can contact us or lodge a formal compliant with the Information Commissioner’s Office.



The Information Commissioner’s Office (ICO) is the supervisory authority in the UK and can provide further information about your rights and our obligations in relation to your personal data, as well as deal with any complaints that you have about our processing of your personal data.



Our contact details are:

Adam Gill Projects Ltd

7 Blaker Road

London, E15 2PY

Contact:  Adam Gill, Founder


Phone: 020 3195 2666

Adam Gill Projects Ltd is Registered in England and Wales. Registered company number 8530106.


Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.


This policy was last updated on 19/12/18